For lawn care and landscaping companies

More lawns on every street you mow.

Lawn Leads is the marketing machine for lawn care companies. Ads and Google reviews bring new homeowners in. Texts and email bring last year's customers back every spring.

Free, ten seconds. We work with one lawn company per area.

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Sample
Route map of Maple St. A mower drives the street and lawn after lawn gets striped and flagged, eleven in all. MAPLE ST. +1 +1 +1 +1 +1 +1 +1 +1

Your lawns on Maple St.11

Lawn Leads is new. The machine isn't.

It's the same system and the same team behind Pawn Leads, the largest marketing agency in pawn.

  • 300+ local shops run the machine at Pawn Leads
  • 650+ new customers a month for our first client at Pawn Leads
  • 50+ locations for one client at Pawn Leads
  • 16 people on the team, full time at Pawn Leads

That lead you just paid for? Four other guys got it too.

Sample
2 min ago

New lead: weekly mowing, 1/4 acre

Also sent to 4 other pros

going with whoever's cheapest lol

Lead apps rent you a homeowner for a day, then sell the same one to the next guy. You race to the lowest price, and you never own the customer.

We build you your own.

Your ads, your reviews, your list. Homeowners call you, and they keep calling you.

How it works

We help lawn care companies fill their routes and keep them full. Here's how.

  1. We bring new homeowners in.

    Facebook and Google ads, a stack of 5-star reviews, and a website that books estimates. Aimed at the streets you already mow.

  2. We put every one of them on your list.

    Every estimate request, every customer, every tap of a review card lands on a text and email list you own.

  3. We bring them back, every season.

    One text fills your aeration schedule. Email wins back last year's customers before spring. Your route stays full.

Same street. Same truck. More lawns.

There are three ways to make more money in lawn care.

  1. 1

    Get NEW customers.

    Homeowners who have never heard of you.

    We do this
  2. 2

    Get customers to buy more and come back.

    Aeration, overseeding, cleanups, and a renewal every spring.

    We do this
  3. 3

    Raise your prices.

    That one's yours. No agency can do it for you.

    Not our job

An agency can help with two of the three. Every service we run does one of those two jobs. Most feed both.

Every part of the machine, and what it feeds.

Job 1 · Get NEW customers

  1. Facebook Ads

    Video ads that put your crew, your trucks and your finished lawns in front of homeowners on the streets you already mow. They grow your brand and your lists.

    Feeds: new customers, your brand, your lists.

  2. Google Ads

    Catches homeowners searching "lawn care near me" right now, and anyone googling your name. Those clicks join your lists too.

    Feeds: new customers, your lists.

  3. Google Reviews

    More 5-star reviews rank you higher on Google Maps. Higher on the map, more homeowners find you. More customers, more reviews.

    Feeds: your Maps ranking, new customers.

  4. SEO Blogs

    More homeowners now ask AI who to hire.

    AI only recommends sources it trusts, so we feed it real content about your company, and it sends those homeowners your way.

    Feeds: new customers from search and AI.

  5. Facebook Marketplace

    Homeowners browse Marketplace for local deals every day. We post your seasonal offers where they're already looking.

    Feeds: new customers, estimate requests.

  6. Websites

    Your website is the first impression most homeowners get. We build it to look like the real company you are, and to turn a visit into an estimate request.

    Feeds: everything above, and your search ranking.

Job 2 · Bring them back, buying more

  1. VIP Program

    Gets every customer onto your text and email list, with perks they actually want:

    • first pick of the aeration schedule,
    • member pricing on add-ons,
    • and rewards for sending the neighbors.

    Feeds: your lists, referrals.

  2. Text Marketing

    A text brings customers back. Last fall's cleanup customers, this spring's renewals, or an aeration special this week, a text fills the schedule.

    Feeds: repeat jobs, add-on sales.

  3. Email Marketing Machine

    Email brings customers back just like text. It also turns cold clicks from your ads into booked estimates. The second and third touch that closes the job.

    Feeds: repeat jobs, ad leads that turn into customers.

Boosters · They make both jobs easier

  1. Shmo Cards

    One tap on a card your crew hands over at the door puts a homeowner on your VIP list or your Google review page. Joining gets easier. Reviews get easier.

    Feeds: the VIP list, the review system.

  2. Call Recording

    All this marketing makes the phone ring while your crew is on a mower.

    We record every call so you can find the leaks and fix them, and missed calls get a text back before the homeowner calls the next guy.

    Feeds: more booked estimates, fewer lost jobs.

Ads fill the list. The list fills the route. Reviews fill the map. The map fills the phone. One machine.

Who it's for

Owner-operators ready to get off the mower.

You do great work and word of mouth keeps you busy. You want a system that brings the work in without you chasing it.

Growing companies with 2 to 10 crews.

You need routes that stay dense and a schedule that stays full, from spring cleanups to the first snow.

Multi-location groups.

At Pawn Leads We run one system across 50+ locations for a single client. Every branch gets its own area and its own budget.

We work with great lawn care companies, one per area. Not whoever shows up first with a credit card.

From Pawn Leads, our first industry

Lawn Leads is new. Here's proof the machine works.

650+

New customers a month

Our very first client still sees 650+ new customers a month, year after year, from our Facebook ads.

80

New Google reviews in one month

Big Dog Pawn in West Jordan, Utah asked 212 customers for a review in one month. 80 new reviews came in.

10,000

Names on a text list

We have grown customer lists from 1,000 to 10,000 names. Every name is someone you can text next season.

$2M to $4M

Gross profit in three years

He already ran a great business. We put wind in his sails. We can't promise the same for you, but if your operation is great, the machine speeds it up.

Facebook post from Michael Schube thanking Pawn Leads: we hit 401 five-star reviews this weekend
Facebook post from Nick Fulton crediting Pawn Leads as USA Pawn has its biggest year in 33 years of business
Facebook comment from Carli Karlson saying signing up with Jeff and the crew was the best thing she ever did for her marketing
Facebook post from Edward Best, owner of Discount Jewelry and Loan, calling Pawn Leads the best thing to come to the industry in a long time
Facebook post from Scott Nell of Big Dog Pawn and Jewelry about 141 review links sent in 30 days through Pawn Leads
Facebook post from Chase Brandt thanking Jeff Trimble and the Pawn Leads team for their smart cards, with a photo of the cards

Real, unedited posts from owners in our first industry. They run pawn shops. The machine doesn't care what you sell.

The people behind the curtain

  • Shell Fisher Shell FisherHead of Operations
  • Jeff Trimble Jeff TrimbleCEO & Owner
  • Shane Gueco Shane GuecoProject Manager
  • Isabel IsabelExecutive Assistant
  • Sammy the booth dog SammyTeam Mascot
  • +11 And the rest of the crew16 full-time, all in

Your town already has a favorite lawn company. Let's make sure it's yours.

Check if your area is open. We take one lawn company per area, first come, first served.

Book a call